Contextual Backlinks: A Contextual Approach to Gain High Volume Traffic | Pror.io

Jeff Peroutka

October 1, 2021

Building contextual backlinks is one of the most important parts of SEO. Not only do they help you rank higher in search rankings, but also they can boost your conversion rates and lead to more conversions. A new strategy being used in the industry is called contextual link building ; and it is the process of building links from strictly websites that are similar to your content, which overall helps you rank higher in Google. In this article, we will go over what a contextual backlink is and how to build them correctly so that you can get the best results possible!

What Are Contextual Backlinks?

Contextual backlinks are links that are found in a text or paragraph, there are two types of contextual backlinks you can have. These types of backlinks are outbound and inbound.

An outbound contextual link is a link that connects to another company, and an inbound is a link that connects to your site.

An inbound contextual backlink is when you are linking to a website and the words on your blog post-match the following sentence or paragraph.

Contextual backlinks can be found within a text or parts of the webpage such as headings, buttons, and hypertext links.

Contextual backlinks are important for SEO because they help boost your rankings in Google and also lead to more conversions from customers.

Starting new projects or campaigns with some form of backlink will help provide more advantages like higher ranking in the search rankings, higher lead conversion rates, and more page views.

Why use a contextual backlink?

Contextual links are an important part of SEO strategy. These types of links demonstrate that a website has been mentioned and contribute to raising the credibility factors in the eyes of Google.

One major advantage that contextual backlinks give to website owners is the opportunity to rank higher in search pages.

Contextual backlinks allow you to rank higher naturally by having other texts, headings, and hypertext links mention your webpage and help them rank as well.

Google also allows you to index the links that come in from other sites, which is important because Google has no way of knowing if your business is similar or not.

Using Contextual backlinks will allow Google to index your website and build credibility in the SEO world.

Contextual Linking Best Practice

When link building your backlinks, strive for contextual links that are similar to the content you’re linking to. This will allow Google to index and rank both pages more effectively. When selecting a page like this make sure they have an authority and trustworthiness score of at least 85% or higher on them (this can be checked through Majestic).

This is the best type of backlink to build because it will allow you to rank higher in SERPS, provide a better conversion rate from customers, and lead to more leads.

By following these tips on building contextual links properly and using them as part of your strategy, you’ll be able to see real seo results!

Use Primary Keywords as Anchor Text(AT)

Primary keywords are a way to rank higher in SERPS. These keywords are the main focus of your content and by using them as AT, you’ll be able to get more organic traffic from customers searching for those specific words.

This seo technique is especially useful if you’re trying to rank on Google’s first page because it will allow you to have headings with your keywords and then have contextual backlinks that will rank as well.

When building links, use the primary keyword as AT in order to build more natural-looking links.

The best way to write a contextual backlink is by using the AT from your primary keyword and wrapping it with some form of introductory sentence that provides context for the link building you’re trying to build.

Use Long Tail Keywords

Long-tail keywords are very specific to the quality content that you’re writing.

These keywords are usually more difficult to rank for because they can be used in a broader range of searches and using them will require more time and effort than just focusing on primary keywords.

There is one benefit though! Long-tail keywords have higher conversion rates, which means if you do use long-tail keywords and build contextual backlinks, for SEO you’ll be able to get more leads from your content.

The best way to use a long-tail keywords is by focusing on the secondary keyword in order to create a link that fits well within your text without being too pushy or forceful when it comes to trying for the primary keyword.

You can also shorten the long tail keyword to make the backlink to make it simpler and more natural.

Natural is Optimal

A natural link that has been contextualized is the best way to build a backlink. The more natural it looks, the better!

To make it more natural you can use the primary keyword as AT and then wrap it with a sentence that creates a contextual link.

For example, “This is an article about how to build context backlinks.” This would be more natural than just using your keywords in two different sentences because there’s not really a connection between them other than they’re mentioning the same thing.

Natural backlinks are the best way to rank higher in SERPS because they look like you’re linking to other content about that topic and it’s more believable for Google.

This will allow you to rank higher in SERPS, provide a better conversion rate because the links are more believable, and lead to more leads.

Link to Authoritative Sources

Try link building to authoritative sources like CNN, BBC News, or even your industry’s specific media sites when you’re linking out to other sources.

This will allow Google to rank the authoritative page that is linked higher and then it’ll also help them find more of this type of content because they won’t be getting mixed up with all the different types of links on a page.

You want to make sure that you’re linking out to high authority sites because it will help Google find more of this type of content and rank them higher in SERPS.

This is one of the most effective types of backlinks to build because it will allow you to combine all three things listed above, which means they’ll be much more effective than some of the other types of backlinks.

Link to Relevant Pages that Provide Value to the Reader

When link building to different landing pages, make sure that you’re only linking out to other similar content.

Relevant links are another great way to build a contextual backlink because it will give your reader something they can use and then also lead them down further into your website for more information.

This is great if someone’s interested in one of your products or if they’re looking for more information on a topic that you’ve covered.

You are providing value to the reader by linking out to other similar pages and then they will have the opportunity to come down further in your page for more information if they want.

Why Should I Care About Contextual Backlinks?

Get contextual relevant backlinks to show your trustworthiness to Google.

The more trustable you are, the more likely you are to show up in organic search results, attract traffic, and achieve the visibility and popularity you are aiming for.

In the eyes of Google, these links are more believable, which means they will rank higher in SERPS. Your website is a hub of information and you’re providing valuable information that people can trust.

*Your website needs to be trustworthy in order to rank higher in SERPS.

In order to be visible on Google’s (SERPs), your website needs to be trustworthy.

The only way that it can do this is if people see other websites linking back to your content. Contextual links that contain relevancy will help you in building a good relationship with Google.

Contextual Link Building: 6 Best Ways to Skyrocket Your Backlinking

Contextual link building is important to the quality and skyrocketing of your link. It can have a significant effect on rankings. However, building them takes a specific link building strategy and a great deal of hard work.

This is because it is a time-consuming process, and you need to have knowledge of these strategies in order to make them work.

The most effective way for building the backlinks is finding content that’s relevant or that has some connection with your own website. There are many ways one can increase their contextual links.


Contextual link building is the newest tactic to take your SEO to the next level.
6 Best Ways to Skyrocket Your Backlinking


Here are the six best methods:

Connect With Content Curators For Contextual Links.

The first one is to connect with content curators who have websites that host free resources like videos, images, articles, and more.

*You’ll have a better chance to get links in context with content curators.

This includes contacting all of these content curators and letting them know that you’d like to contribute.

The internet is an enormous ocean of content and you want to make sure that your website is a valuable addition.

Leverage The Guestographic Strategy

The guestographic strategy is one of the best ways to build a contextual backlink.

This is when you provide your guest posts with a link, which will promote their website, and then also make sure that they’re promoting yours as well.

This strategy can be done by embedding an Infographic into your blog post or simply adding it in the comment section for other people to see.

Infographics are very unique and take a lot of time to create and publish on the web. It’s worth the time because of how great they look and the amount of traffic that it will bring to your website.

Once you use get contextual links with infographics you will see the results and start to get hundreds of high-quality contextual backlinks.

Guest posts are a good way for people with blog posts or websites and they want to use their own content in order to advertise what you have on yours because it can build up a relationship between both parties.

Interview Authority Site Owners

One easy way to get a contextual link is to earn an interview from a website.

An interview can be done live on a website or through email and will provide you with an opportunity for some exposure.

You need to send the interviewee your questions ahead of time, so they can prepare their answers.

This is important because it gives them more knowledge about who you are and what you do which could help in getting links from other pages that link to the interview.

The Interview Authority is one of the best ways to build a contextual backlink and it can be done by interviewing someone who does a similar thing as you do on their page

They should provide an introduction about themselves so that people know what they’re talking about when they come across your website and read more into them later down the line.

Create Newsworthy Content

Quality and information mean that content needs to be highly optimized with good and relevant AT, LSI terms, and high-ranking keywords. This will also help in getting contextual backlinks.

There are many ways to get a link by writing an article that’s related to what you do and the content is of high quality, then submit it on tier one pages like Yahoo News or any other news website with good rankings.

The best way for building these links is through social media and different news web pages. You need to use social media for promoting your article on the web with a link that connects back to your website, which will help other people see it as their content is shared by you on these popular platforms.

This helps in getting a contextual link from some of those big-name companies because they’re always monitoring what’s happening on these social platforms.

Broken Links

Find good quality and natural contextual links is done by finding broken links on websites that have good authority.

This is a good way to find links and get them for your business quickly. You can do this by looking on the results page, where you’ll see many pages that have broken links or just go manually through websites with high rankings.

You can also contact other bloggers or website owners that have high rankings and offer them a link exchange, in return for providing one on their site.

This strategy is very effective because of its simplicity: all you need to do is email someone who owns a brand and has a link that’s broken, in order to get a link back to your page.

Guest Blogging (Outreach)

With the focus on relevant links, Guest Blogging has become a key part of any contextual link building campaign.

Guest post outreach is a technique that has been used for many years and it’s one of the most effective ways to generate link opportunities with high authority websites.

In order to create a guest post, it can be done by contacting someone who owns a website or blog, which you want to promote your own content on their page.

*Always remember not to spam them because they will just delete your email.

This technique is also known as a guest post or guest blogging which means that you write articles for websites and blogs in order to promote your own content on their site to bring more traffic, but always remember not to spam them because they will just delete your email.

Guest blogging can be done through phone calls or by sending emails if the contact has a personal website.

Benefits Contextual Backlinking

Once you have links that are contextual and have a solid contextual link building strategy, It will lead to an array of benefits.

Below we will discuss the benefits:

  • Higher rankings on results pages
  • Increased organic traffic from organic sources
  • Improved social media performance and increased engagement rates in your niche or industry, because you’ll have contextual content that’s related to what they’re looking for when searching the web.
  • Increase your trust in Google which in turn will lead to more visitors and increased revenue.
  • Helps attract people who are looking for information about what you do and this way they can find out more about your brand before visiting.
  • Your webpage will look more professional
  • The reader’s experience will be improved
  • The articles will be more creditable

Factors That Influence Your Contextual Backlinking?

Generating links should always be done to provide value and not only for the sake of getting links.

Backlinks are a key factor in increasing your website rankings, but certain factors influence the way they work.

If you want to get high quality links, you need to take into consideration the factors that influence them:

The Anchor Text(AT)

AT’s are important because they’re the words that link your article or website with another website. So these should always be relevant and 100% original.

You can also use LSI terms in your posts which will help you to rank for relevant keywords.

These types of ATs include:

  • Branded – AT is your brand name or product.
  • Unbranded- This is where you are not using a brand name and your AT is a variation of the keyword you’re targeting, such as “best” or slang terms like “sick.”
  • Naked URLs – This one has no AT and it points to another site with only its URL.
  • Generic – This has no AT and it points to another page with only its URL.
  • Synonym’s – AT’s that are variations of the keyword you’re targeting, such as “best” or slang terms like “sick.”
  • Branded+ Keyword- The brand name is a part of the link but the AT is followed by a relevant keyword, such as “best” or slang terms like “sick.”

The AT Length

This factor will depend on the type of blog you’re using. But in general, the posts should be shorter than 100 characters.

You can also use your brand to provide value and relevance which helps generate a link.

The different lengths for an AT are:

Short – 20-35 characters

Medium Length – 35-50 characters

Longer than 50 Characters – This is the riskiest one because it could be seen as spamming a site and this will lead to your website being penalized in search. So you should use it with caution.

The AT Location

When the AT is on your own site, it’s called self-referencing and this can be used as a part of a content marketing strategy to promote your business or service.

The other type of location is external referencing when you link another website back to yours through an article that provides value to the reader.

Page Rank

Most of the backlinks you’ll get will be to your home page, but it’s good to have links coming in from other pages on your site to drive the most amount of traffic.

Page Rank is a system developed by Google that assigns an algorithm-based score and numerical value between 0 and 100 for every web page linking to another website or webpage.

In simple words, a high Page Rank means a higher SERPs.

The Google Ranking Factor

Google is the most popular and used search machine in the world so it’s very important to understand how they rank websites for their users. The algorithm that determines this ranking factor takes into consideration:

  • The number of links coming from other sites (Brands)
  • The relevance of the content
  • The age of your website
  • Your server location

What you should do to increase your Google ranking is:

Have a lot links coming from other sites with high PR. These can be websites that are well established or even competitor’s websites through guest blogging on their blog. This will improve your page rank.


Relevance is an important factor when it comes to backlinks because the AT should be relevant to the content.

Back when the internet was more fluid, how relevant each site was to Google was not as crucial. But now, when Google has become more intelligent and it’s paying attention to what is being published on each site, relevance becomes a very important factor.

Site owners now need to be extremely careful about what they publish on their website and how it will connect to other sites.

The most important thing you can do for your backlinking strategy is always relevant and 100% original.

You can also use LSI terms which is a strategy for adding keywords that are related to your article.

Domain Authority/Domain Rating

Domain Rating is the rating of a domain that reflects the quality and volume of links coming from all its pages.

The higher your DA/DR, the more successful it will be with backlinks because Google trusts these domains as being credible in their content production.

These high-quality sites are also considered to have the good authority which is a determining factor in rankings.

The number of backlinks you’ll get will depend on your DA, but the more important thing is to be relevant and original because it’s a Google ranking factor.

You can also create content as an incentive for another posts to link back to yours by providing them with valuable information that they wouldn’t have otherwise.

To be able to rank higher in search engines, you’ll need a lot of backlinks coming from high-quality domains. This is where contextual linking comes into play and it can also help build your DA which is an important factor for ranking on Google.”

Page Location

The location where your target keyword is located can also help you rank higher in search engines.

The closer the keyword is to the beginning of your AT, the higher it will be ranked in Google and other search engines.

The closer the page is to your homepage, the more likely it’s going to pop up in search results if the user doesn’t know what they’re looking for,

This is why it’s important to always have a one-sentence summary at the top of your blog that lets readers know specifically what it’s about. The more detailed and targeted this summary will be, the better.”

Internal Links VS Incoming Links

Some people make the mistake of thinking that since they have a lot of outgoing links, all incoming links are going to do is increase their inbound link score. This only works with respect to page rank if you have many pages coming from other sites with high PR and backlinks.

However, internal links can also help your ranking because they are considered to be a strong ranking factor.

Internal links:

Internal links in your posts will help people find relevant content, which is also of interest to Google’s algorithm.

Incoming links:

Incoming links can help your rankings if they are from high-quality sites and have relevant content.

Links that say “read this article” or something similar will not help you rank higher because it’s not an organic link.”

Editorial Integrity

Editorial Integrity is a key aspect when it comes to online content.

If you want your readers to trust what you’re saying, then make sure that everything you publish has been thoroughly researched and written with the utmost honesty in order for them not to doubt what they are reading.

Editorial Integrity is also a ranking factor, so make sure that you maintain it when publishing content to your post.

Google wants the reader to be satisfied and provide instant content that is relevant and trustworthy. This is where editorial integrity is key and provides Google with the content it’s looking for.”

Content and Context

A factor that has to do with content is the context in which you are using it.

Context refers to how something relates to a person, place, or thing and this affects your ranking because Google wants users to be able to get what they want quickly.

For example: If I type ‘dog breeds’ into my search engine bar, associating that word with your post will help you rank higher because it’s relevant to what the user is interested in.

When creating a post, try using words that are related to your industry or niche so they can find what they need without a lot of hassle.

User Engagement

Make sure that you have a call to action in your blog so people will want to engage with what you’re saying and offer your visitors an easy way for them to do so.

This can be in the form of:

  • Sharing content on social media.
  • Liking it
  • Commenting

This will help you get more engagement and it’s also a ranking factor because Google wants to keep people on their sites for as long as possible.”

If someone doesn’t like your content, they’re not going to stay

It’s important that you don’t just publish content for the sake of publishing. You need to take time and invest in it so people will want to read what you have written.

If it doesn’t offer any value or provide readers with something new, then Google isn’t going to rank it higher.

Follow VS No-Follow links

You have a few options when it comes to the type of links you want on your post. One is to use no-follow links, which will pass PageRank but not link juice.

The follow link is one that will pass PageRank and link juice. This is the best option if you want to increase your rank with inbound links.

A no-follow link is the best choice if you want to promote other sites that are relevant. No-follow links will not affect your rankings, but they just pass PageRank and don’t increase link juice.

Text-to-Image Ratio

The text-to-image ratio is an important aspect of SEO to take into consideration when you are publishing content.

Search engines want people to find the information they need, which is why it’s imperative that images don’t distract readers from what your article is about.”

It can be frustrating trying to read a blog post with only one image populating the page and this is something that you should take into consideration.

If there are a lot of images, then make sure they align with what your article is about in order to not distract readers from understanding it.

The text-image ratio also applies when it comes to images because search engines want to show relevant images to the searcher.

If you were looking for a dog breed and then saw pictures of other animals like cats, it would be frustrating because they are irrelevant.

Domain Age

Domain age is a factor when it comes to search engine optimization (SEO) and many don’t understand why.

The older the domain, the more authority that site has because it’s been around longer.” It also means that you have more time to build up your content on this website so people will be able to trust what you say.

Topical and Page Authority

When it comes to SEO, topical relevance is important. If you have a topic that’s related to what Google is ranking for in their SERPS then it will help your site rank higher as well.”

Page Authority and Domain Authority are both factors when it comes to the overall quality of your content. The more authority sites (page/domain) that link to you, the higher your site is going to rank in SERPs.

The links also help with social signals and this improves the overall ranking of a page.”

This means people will be able to find what they need without having to spend hours looking for it.


JavaScript is a programming language that makes it possible for you to add interactivity and engage readers. This is something that HTML can’t do.

It’s important to understand the differences between these two languages so that your content doesn’t seem confusing or unprofessional.

JavaScript is also a framework for building web pages and applications which can be useful if you are trying to build something regarding SEO.

HTML, on the other hand, will allow your content to rank higher in SERPS.

It’s best that developers use JavaScript instead of HTML so they have more control over how their website looks because it provides them with more functionality.

Spam Issues

Pages that are spammy will rank poorly in SERPS and it’s important to understand why this is.

If you have a website with content that doesn’t make sense or isn’t relevant, then it won’t do well.

Google has become more sophisticated when it comes to understanding what pages should be ranking so they can return the most relevant and quality content to the searcher.

This is why it’s important that your website ranks well in SERPS because you want people to find what they’re looking for.

Otherwise, someone might go through other channels and this will lower your conversion rates as well

Page Speed

Page speed is an important factor when it comes to SEO because Google will rank pages higher that load faster.

It’s crucial for websites to be fast so users can find what they need quickly and then get on with their day.”

As mentioned before, page speed has a lot of impact in your SERPS ranking so you should make sure that your site loads quickly.


Contextual backlinks are the best-performing organic link type. With contextual link building, you’re creating a natural bridge between your site and other sites that have relevant content with high relevance to what you offer.

There are many different ways to get context links which we’ve outlined below along with some best practices so you don’t alienate readers or create spammy content.

If this sounds like something you want help with our team would love to work with you! We offer SEO services where we provide detailed reports on how well each strategy has done and what we can do to improve them. Reach out today: https://pror.io/#pricing

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